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Altoona is located in western Etowah County in northeast Alabama, with a small portion of the town crossing into Blount County, to the west. Altoona is home to just over 920 residents who generally commute to surrounding cities such as Huntsville, Gadsden, and Oneonta for employment. Altoona holds an Altoona Day celebration in May featuring music, arts and crafts vendors, food vendors, a classic car show, and celebrity guests.