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Priceville is located in central Morgan County, in the north-central part of the state just south of the Tennessee River. The town lies just to the east and south of the Wheeler National Wildlife Refuge, the largest such refuge in the state. Priceville holds an annual Easter Egg Hunt, a Veterans Memorial Team Bass Tournament, a car show, and a Christmas parade. The town of Priceville is home to the Price-Wooten House, listed on the Alabama Register of Landmarks and Heritage.